Alcoteria produces premium quality alcohol. Specifically for the Bali market, the company started the BU series brand: improved alcoholic beverages based on natural ingredients and cane sugar.
Agency task: to develop a label design for three drinks with different tastes, preserving the visual unity of the series and using the authentic image of a Balinese woman (BU translated from Indonesian - woman, madam).
Solution: SLOW LIVING
Bali is a paradise island where life flows without fuss. This fluidity and smoothness is the basis of the design concept. The flowing graphics reflect the philosophy of unhurried being, negi and pleasure. One of the main elements of this paradise background is the sensual image of a woman with a nude bust, which became the business card of the island. The name of the drink is made in opposition to the background, expressive and bright. This contrast transfers an essence of Bali life where the modern atmosphere night clubs and entertainments lives and pulses surrounding untouched nature and local traditions.
The design of each drinks is made in its characteristic color scheme, which provides bright recognition of each taste and the whole line.
room 1, office 13, 4th floor, 7g Kozlova lane, Minsk, Republic of Belarus 220037
Republic of Belarus