Alpari Group is one of the largest brands in the global forex industry.
Our task was to create an original concept and design of the presentation booklet which would perform an entertaining and informative function.
The key element of the design was money notes - it allows us to accurately determine the industry in which the company operates. The banknotes that are familiar to the eye served as a "canvas" to embody the creative concept. In the design interpretation, money acquired bright colors and distinctive features. Each banknote tells a whole story about the character depicted on it. Colorful elements that complement the portraits of world leaders and prominent figures of culture and science reflect their interests and hobbies, reveal the character and habits which is narrated in a small text block under the updated banknote. In total the booklet contains nine stories and nine exclusive banknotes.
The project was highly appreciated by the client and it was also decided to use this concept for two years instead of the originally assumed one.