Anflor is a small floristry and decor studio in Brest.
There are many floral points on the market. Due to the narrow focus of activities there is a low level of brand recognition. The task was to create a creative image of the studio and create a recognizable corporate identity that would allow us to differentiate ourselves from the competition.
Sometimes it is too difficult to express feelings and find the right words so we give flowers. Each bouquet contains a hidden message that only a loved one can understand. The basis of the corporate identity is a typographical sign "asterisk", which is used to indicate ambiguities. We presented the sign as a flower thus making a reference to the studio activities and allowing the client to choose the signature of the bouquet.
A variety of causes and emotional messages were also reflected in the patterns created. Bright colors and delicate shades, strict lines and chaotic splashes. Elements have gathered in one recognizable group, leaving space for creativity, mixing colors and creating patterns.
We have placed a starflower after the name of the floral studio. Thus saying that bouquets are a little more than just flowers and Anflor is an opportunity to express feelings.