"Babruiski Brovar" is a Belarusian company that has combined in its portfolio of licenses for the production of beer "Ohota", Zlaty Bazant, Amstel and the sale of Krusovice, Heinken, Rechitsa. Bobruisk also produce local beer brands: "Bobrov", "Rechitsa", "Zhigulevskoye" and kvass "Khatni".
"Babruiski Brovar” is a modern European brewery. The task was: to make an identity and create a logo. It was important that the design corresponded to the progressive approach in the work of the company reflected honest and sincere approach to business.
We created a logo that is stylistically similar to the coat of arms. Such symbolism indicates an attachment to tradition and historical location. Also reference to heraldry means status, confidence and a focus on development. The main place was taken by the beaver. This animal has a direct link to the name and geographical location of the beer. There is a spike in the paws of the character which demonstrates the use of grains of bread grains. The beaver's tail resembles a malt bump which also indicates the company's activity. In the upper part under the frame there is a tagline and the lower part of the emblem took the date of foundation.
Massive letters with small notches were chosen for leathery. The large font and the thickness of the liter demonstrate the solidity, authority and significance. The logo is made in a stroke engraving style. It connects historical motifs with modernity. The symbols are presented in traditional beer coloristics: a pleasant brown shade.
The basis of the corporate style are elements reminiscent of the structure of wood. Large wood patterns refer to beaver dams - the result of hard work of beavers. This is well correlated with the hard work of the team and the naturalness of the product.The project also developed a tagline "Godnae Belaruskae Piva" (Eng - Good Belorussian Beer). "Babruiski Brovar" is a private brewery where people stand behind the production facilities. It is a company with an "honest human face" and the same approach to business. The new tagline broadcasts honestly, quality and customer focus.
The new identity was presented at the PR-event dedicated to the presentation of the brewery "Babruiski Brovar". The company presented the development strategy of the brewery from Bobruisk and announced the changes that will take place with the brands of the enterprise in the future.