Medunitsa family apiary is a local honey producer located in the Narochansky National Park.
Positioning, name, logo, and packaging were created within the project.
Bees are amazing insects. For communication, they use a special language - dance. In dance the bee shows the direction to the place where it found honey.
When we create the design of the honey package it was decided to abandon the traditional "honey" cliches (bees, honeycomb, drops, etc.) and use the basic parameters of the bee dance (inclination of lines, number of curves), as well as the color of the product itself. In this way, we managed to translate the bee language into the language of design.
The geometrical drawings on each label show the bee routes from the hive to the various places: lime grove, May meadow, and buckwheat field. In this way we have managed to create a flexible design tool that can be used to mark different kinds of honey.
The name BeeThere underlines the geographical orientation of the concept and is supported by the tagline "Where the bee flew". Binding to a specific geographical location has also made it possible to focus on the quality of honey that is harvested in an environmentally friendly area. On the back of the label there is a QR code with a link. You can see picturesque panoramas of the same places where the bee has visited on the site of private apiary "Medunica".