The project was realized for "Belarusian Bank of Small Business" - the only one in Belarus which specializes in working with small and medium businesses.
Our task was to create a corporate identity concept and adapt it to a wide range of carriers.
The style is based on the logo and style-forming elements made incorporate colors. This color solution perfectly solves the problem of identification of the bank in the market as such shades aren't used by competitors.
Identity has been successfully adapted on all necessary carriers and has allowed forming a complex system of visual identification of the bank. The result was the "Brand Style Usage Guide" with a detailed description of the principles of the visual component of the brand.