Brandburger is a burger delivery service created to promote the AIDA Pioneer Branding & Creative Company package of the same name.
The main task of the project is to develop a PR-event which aims to remind about the company on the threshold of the tender season. It was necessary to demonstrate the branding competence of the agency, improve the image, and attract attention to the new page of the company on Facebook. Target audience - clients and "near advertising" community (competitors, potential employees).
The key element of the strategy was the fairy burger production and delivery business - Brandburger. In the first phase of the project there were publications on specialized resources that AIDA Pioneer opens a new line of business. A promotional website was created and Facebook communication was carried out on the newly created company page. Everyone was invited to fill in an application form on the site to take part in the promo tasting. There were a simple conditions: we brought burgers for free to the address specified. During three weeks we published videos and photos of how our employees select products, develop recipes, prepare burgers. Photo reports and reviews of people who have already tasted the product also started to appear online. During this time 336 people registered on the site and 70 lucky people including current and potential customers received from us branded burgers and gifts. Also to each client, we made a presentation of a new service package of the company - Brandburger Creative Addition at a special price. The final part of the project was the publication of the case on the profile resource, which explained the whole mechanics.
For the project was made an original interactive logo in the form of a multilayer burger. Each of the ingredients of the burger has its graphic solution and corresponds to a certain service of the agency - from brand audit to creative concept. Thus ordering a set of services the client could design his unique Brandburger.
Bright food colors and geometric elements of the logo formed the basis of the corporate identity. The graphic image of the logo combined with the image of a real appetizing burger was used for the design of the project website and information printed materials. Various patterns consisting of recognizable graphic elements of the logo were used in the design of special packaging for burgers, as well as in branding gift sets.
The project aroused interest in ad circles and received the necessary positive resonance. Without media expenses we managed to successfully promote the page on Facebook we were invited to 10 new interesting projects and tenders. And most importantly we demonstrated how delicious brands are created.