DANKE is a well-known Belarusian brand of dairy products.
The project has created a tagline, logo and packaging design for the product line. Work was also done to clarify the positioning and platform of the brand.
DANKE is a modern European product made of Belarusian milk. It was fundamentally important to preserve the continuity of the color combination of the brand, and to emphasize the premium of the product.
The noble dark blue set the foundation for the packages. A mesh of classic monograms added depth to the surface. The shape of the patterns is formed from stylized milk drops which refers to the direction of activity. The texture of the products is transferred in photographic fragments on a light background. Monochrome images are placed at the top of the package supplementing the design dark part of the visual.
The logo "crowns" the products creating a reference to the European status and quality standards of dairy products. The logo is complemented by a new tagline: "Quality has a taste". A little lower on the front side is the classification of the product and placed a bright dot with the level of fatness.
As a result of the work carried out the brand managed to build up from competitors' products and stand out on the shelves. The loyal audience has increased and brand recognition has increased.