MARKELL cosmetics have been present on the Belarusian market for more than 25 years and also represented abroad. The range of cosmetics for face, hair and body care includes more than 150 SKU. One of the new products from the manufacturer is the DETOX PROGRAM line of cosmetics.
first of all this cosmetics are intended for young and active city dwellers. Their skin is exposed to toxins daily. Constant stress and fatigue also have their effect manifested in the form of acne, dull complexion and dark circles under the eyes. Our task was to attract the TA with a new up-to-date design that would strike their attention.
We abandoned the delicate colors and textures during working on the design. The dynamics are transmitted through the alternation of white and black lines on the package. Turquoise accents attract attention and shows important elements of the products’ ingredients.
Black and white graphic logo is set at the top of the package, along with a new descriptor. This simplifies the brand identification. The central place is given to the basic products information and the action focus of the product. Laconic fonts are easily perceived and add to a clear block reading.
As a result - increased demand for products at points of sale. Good feedback on packaging design and product quality.