inklyuziv-teatr-i

branding

creative

Identity for family theater inclusion

Inclusion is the process of including people with special developmental needs into active social life. Family Inclusion-Inclusion Theater produces professional performances in which children's actors including children with autism and other developmental disabilities perform on stage.

In our society many are afraid, confused and shunned by special children. For children with autism the only chance to create is to be included in a society where they have the same opportunities as other children. Theater becomes for children with autism a small social circle where they create their potential in a supportive environment of equality.

The task was to create a positive, joyful, creative image that would attract attention, rather than push people away from a complex topic.

The identity system is based on the image of the symbol "i". Part of the symbol, enlarged in scale, becomes a corporate graphic. The form of the circle is filled with objects and becomes a container for different meanings. First of all the circle implies inclusion into society: being in the circle of friends, expanding the circle of communication a favorable environment for the development and disclosure of talents. Secondly, the form is associated with being in the center of attention and directly with the theatre - spotlights illuminate the place of action and focus on it. In this way we have combined theater and inclusiveness in a single graphic image.

The theatre's identification system opens up unlimited spaces for creativity and play. We were able to create a lively and vibrant visual communication system for the theatre.

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