JUNGLE BREWERY is a small Kraft brewery in Minsk.
The project has created a logo, identity and packaging.
JUNGLE BREWERY produces a special beer - hoppy and dense. The brewers themselves call it "explosive". It is this unique characteristic of the product that formed the basis of the brand's visual idea. The logo of the brand is a stylized hop grenade.
To reflect the real energy of the product and to demonstrate the "explosive" philosophy of the brand the label on the bottle was created uniquely. For each type of beer we have chosen a color palette that reflects its characteristics - taste, density, strength, as well as reveal the character of the variety and its name. Then we blew up in a special ink container and the picture we received on paper was photographed and transferred to the label. This allowed us to materially convey the explosive character of the brand in its appearance.