The company "LASTONA-PLUS" has been producing drinking and mineralized water and other soft drinks since 2002.
The task was to create a label for a line of mineralized water. It was important to reflect that "Karlowarska" water is unique. Its balanced mineral and microelement composition which enables its daily use without restrictions.
We have placed the main emphasis on the geographical features of the place where the water is mined in the design of the label. This is how the mountains and recognizable buildings of Karlovy Vary are set against the background. The central place is reserved for the main city attraction - Deer Jump. The figure on the rock looks directly at the center of the Hot Spring of Karlovy Vary indicating the most important feature of the area.
Noble red and blue colors were used to distinguish the line "Lux" and "Premium". Silver shade became a border for graphic elements and highlighted inscriptions on the label.
The central place is given to the name. Stable capital letters attract attention even from afar. A little lower there is an elegant tagline and signature "luxury" and "premium". The description of the drink framed the bottom of the label.
As a result - the appearance of visible bottles of water on the shelves of shops. The design combines rationality and style: the customer immediately understands the geography of water production and enjoys the graphic fresh image on the label.