“Walks-wanders”

New year’s gift for agency partners

      We are creatives. All year, different ideas ripened in our heads: large and small, green and perfect, tasty and with quill. Just like apples! As a result, many advertising campaigns turned out to be from the best ideas, and this cider from the best apples.

     The idea is to show the life of a creative who walks in a circle, generating different ideas, and then “ferments them” to become juicy and tasty.

     "Walking and wandering" - we chose this name for our gift. This stable phrase, which we described the creative process and beat a sparkling drink created on the basis of fermented apples.

     Logo is designed so that it can be read from different sides of the festive table. The style of the label is made in the spirit of new graphic trends, and the color scheme is a reference to the company colors of the agency.

     To make the gift even more interesting, we made the creative process gameplay. The player rotates a clear nozzle with the character around the bottle and collects ideas on which the cube falls. You can play infinitely, or until the player collects three great ideas.

     Wooden packaging and shading tinsel were picked up to a bottle of inspiring cider. Together with the gift was a set of stickers with a variety of apple ideas and a game cube.

 

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Kapitanova Ylija

Kapitanova Ylija

Commercial Director

room 1, office 13, 4th floor, 7g Kozlova lane, Minsk, Republic of Belarus 220037

220037 Minsk,

Republic of Belarus


Kapitanova Yulia

Kapitanova Yulia

Commercial Director

20 Berezhkovskaya naberezhnaya, building 10, 2 floor, location 1, room 1, Moscow, 121059, Russia