OJSC Lidapishchekoncentraty (Lidcon trademark) has been on the food market for over 70 years.
Our task was to redesign TM "Lidskie pripravi": to create a new logo and design concept for packaging.
First of all we started to redesign the logo. The background of the logo became a pleasant red color. The central place remained with the brand's signature, and graphic sketches of seeds and leaves of spices appeared in the upper part. We managed to make the name more vivid and visible.
The next step was to transform the packaging and give it a more modern look. We refreshed the design by taking shades of green as a basis. The color scheme helped to reflect the naturalness and make a reference to nature and herbs. The drawings on the logo block resonate with the lines of plants in dark green at the top of the package. The bottom part is grocery. It is reserved for photorealistic compositions of dishes. This helps customers intuitively choose the product on the shelf. In the center there is a die with a clean background and a light gradient. It contains information about which dish will complete the seasoning. The gradient also appears in a thin strip at the bottom of the package and frames the weight of the seasoning.
As a result of the rebranding bright packs of Lidcon spices have appeared on the shelves of stores. Buyers liked the updated design as evidenced by the increased demand for products.