JSC "Lida Beer" is one of the oldest breweries in Belarus, part of the international concern Olvi.
"Lida Beer" presented a new product - an anniversary beer, brewed in honor of the 140th anniversary of the company in May 2016. This variety is based on ancient recipes of the 19th century.
It had two tasks: to create a logo for the 140th anniversary of the company and to create a unique bottle for the anniversary product.
The main idea of the project was to create a special limited-edition bottle, repeating the shape of the first bottles of Noselya Pupko brewery from which the history of "Lidskoe Beer" begins. The logo uses key visual attributes of the brand: crown, year of foundation, stylized hops and corporate spelling. The dominant feature is the number "140". The chosen stylistics is due to the technical features of embossing.
The original shape and the rejection of classical labels in favor of embossing allowed us to achieve the desired result - to create a bright modern product with a historical background.