JSC "Lida Beer" is one of the oldest breweries in Belarus, part of the international concern Olvi.
Our task was to create souvenir packaging for a New Year gift set. The target audience is the most significant clients and partners of the company. The gift should correspond to the leadership image of the brand - to be status, quality, surprising.
The set consisted of two bottles of "Lidskoe Porter" beer and one branded glass. The number of gifts was small and should have been taken into account when creating the technology of packaging. We worked with potential contractors and determined the optimal technology for this circulation in the first stage. Then we started to create a convenient box shape. The key requirements were a reliable handle, separate safety niches for bottles and glasses, and no complicated punching. The result is a design that meets all stated requirements. A nice addition was a mini-card with a personal greeting text, which was attached to the box. At the design stage we managed to achieve the desired perception. Dark noble colors in combination with gold graphic elements made the gift exquisite and "premium".
The client liked the gift and became another successful tool for the image of the company.