Pribuzhye Group is a producer of sausage products in the Brest region.
The task was to create a trade mark, that will distinguish its products among Belarusian competitors.
In the decision, we relied on the uniqueness of the manufacturer, and rebuilt the image of the Belarusian brand by the European tradition. Sausage from the western region is almost a foreign product, our "po polsku" sausage. The naming is based on the place name where the company is located. The border town of Medno is symbolized by a noble character: the owner of the Prybórzyskie lands and the founder of the sausages production according to Polish recipes, a nobleman MIEDNOWSKI.
The tagline "Smak I honor" reminds of ancestral motto and reflects two summand of brand forces: the taste of the product and pride in its quality.
Famous tastes and noble European origin are also reflected in the SKU names: Warsaw sausages, Berlin sausages, etc.
The logo and package design play on the diversity of the product and its uniform style with the textures of fabrics. Just as fashionable nobleman changes costumes every day, so our product "changes" depending on the SKU.
The brand color is orange, which brightly highlights the products on the shelf. Additional colors - brown, yellow - emphasize the authentic "copper" character.
We developed brand platform, naming, tagline and visual attributes of the brand: logo, design-concept of a package and its adaptations to different types of products. In addition, a sub-brand "Mednovsky Broiler" was created based on the brand. We created the logo and design of the package, retaining the basic compositional and color solutions.