JLLC "Morozprodukt" takes a leading position in the Belarusian market for the production of ice cream and frozen semi-finished products.
The task: to make a new design for the well-known ice cream "Gosha". The target audience - children from 3 to 12 years the core of TA: children aged from 5 to 10 years.
The main accent we made on the product itself and its features: chewing ice is easy to swing without losing its shape.The product is shown in the center.
Gosha parrot has found a new style - more relevant and modern. Illustration reminds the drawing of characters in cartoons. The hero takes a place in the lower part of the package interacts with the product. Keeps a piece of fruit-filler delicacy in his wings.
The bright color of ice cream is lined with shades at the bottom of the package. The new logo with rounded thick letters occupies the upper part of the packaging under the manufacturer's logo. This makes it easy to identify the brand and taste of ice cream at the point of sale.
The result: increased sales growth and positive feedback from consumers.