"Morge" is an ice-cream cafe offering original homemade ice cream and frozen yogurt. This cozy place in the center of Minsk regularly hosts mini-exhibitions of contemporary artists. Frequently changing exposition of artworks made in different techniques and styles have become the visiting card of the cafe.
The task was to create an atmosphere of art space and reflect the philosophy of the institution: "Morge" - ice cream as art".
The key graphic element of the logo was the letter "g", stylized as a snowflake. The same image formed the basis of the cafe's identity. The snowflake is drawn in different artistic styles combined with ice cream and creativity. Painting, street art, calligraphy and other recognizable areas of fine art are reflected in the corporate style, variation patterns and prints used in the design of the cafe