We have worked on creating a logo and corporate identity for the client. In creating the visual concept we took the nest metaphor as a basis. This was done for two reasons. First the abbreviation of the name of the fund coincides with the word "nest" in English (nest). Secondly the nest is a prefabricated investment. It is collected and directed for a good cause by a hard-working bird who represents the fund.
We gave up small details, focusing on the smoothness of the recognizable forms in the process of creating the logo. It was based on the sign of a stylized bird. It is a simple and clear image that combines rigor and conciseness with lightness and emotionality. The color base was shades of blue, the gradient passing from light to dark. Colorists correspond to the strict and business style of the foundation.
Thickened letters with smooth curves were used for summering. The chosen form demonstrates the lightness inherent in the symbolism, while black is a classic addition to the serious image.
The result is a laconic modern logo. The symbol reflected the activities of the foundation and complemented the name with the symbolism of the visual component.