OJSC "StatusBank" is one of the most dynamically creating banks in the Republic of Belarus. It is constantly mastering modern banking technologies and promptly solves financial issues.
It was important to reflect the specifics of the company not to make it too formal and "typical banking" when creating the logo. In our work we proceeded from simplicity and conciseness. The basis of the new logo was the "tick mark" as a symbol of agreement and fulfillment of the planned. Duplication of the element indicates a bilateral agreement and simplicity of communication. Relevance and lightness are conveyed by the color combination, restraint and rigor have been preserved thanks to the form.
Parallel lines from the logo have formed the basis of the corporate identity. The stripes symbolize movement, while parallelism reflects the bank's support and constant presence near the client. The corporate style reflects dynamics, development and openness. Emphasis was placed on bright pure colors: white, tender green and light blue.
The result of the work was a memorable logo and actual corporate identity which allowed to build up from competitors and be remembered by the bank's clients.