Belkanton Group is the largest distributor of stationery and office supplies in Belarus. The company represents more than 70 trade marks. More than 20 of them are sold on an exclusive basis to wholesale organizations throughout Belarus.
Previously the market leader worked in the B2B segment. Now the Belkanton Group is ready to open its first stationery retail store - "Officeton Market". It's a shop for different generations. A baby needs educational books and bright pencils, schoolchildren and students are looking for practicality and trendiness and office workers are waiting for the optimal balance of availability and quality.Our task was to create a logo and identity for the retail chain an image that would meet the expectations of every visitor.
We chose the text version during logo creation. Each of the two words is a bright accent emphasizing the connection with the group of companies. The logo is made in a soft style in line with the brand's communication mood.
We chose a rational style with a bright emotional message of communicating and being friendly Working on the identics. As a brand communicator we have created a character: lively and cheerful plankton Anton. Anton's image is played by the object "ink spot" and the stable expression "office plankton".He's trendy with children and adults. Anton is our guide in the huge world of products. With him the world of "Offiston Market" is friendly and open. This is how we managed to reflect the brand's technology, modernity and optimism.
In the future Belkanton Group plans to expand its presence in the B2C segment and open "Officeton Market" stores throughout Belarus and in other districts of Minsk.