Public Radio - a new radio station in the format of the contemporary hit.
The project has created: positioning, brand platform, name, logo, corporate identity, tagline.
The broadcast of Public Radio is filled with energetic popular music and light entertainment programs. The positioning of the brand was based on the insight: "if I like music, I want to sing - in the shower, at the wheel, at the feast". So the main message and tagline of the radio station appeared - "Sing with us!" The name Public Radio reflects the mass character of the station and the width of the audience.
All singing people have something in common. That is why the mimic of a singing person has become a semantic basis for the graphic part of the logo and corporate identity. The different inscriptions of the singing letter "in the faces" symbolize a wide audience of listeners, each of whom will find the music of his or her taste in the broadcast.