AIDA Pioneer

branding

creative

Construction equipment logo

"Sphere-SK" was founded in 2004 as a construction company. It's one of the main players in the market of sale and lease of high-tech construction equipment and materials for monolithic construction. The company is a part of the "Monolit Group" holding.

The existing logo was created long ago and didn't correspond to the actual position of the company. It was necessary to create a new identity that solves many problems.

Firstly it was necessary to "hide" the prefix "SK" which has lost its relevance. At the same time the client wasn't ready to refuse it.

Secondly the new logo and corporate identity had to correspond to the new attributes of the company - modernity, manufacturability, innovativeness.

Thirdly, we had to adapt the style to the whole list of carriers.

At the first stage, we carried out research work to study the actual trends of identity. The European market was taken as a basis. It was caused by the list of partners of the company - the largest international brands. The updated image had to fit into this list.

The created logo was based on simple geometric forms reminiscent of the company's products. At the same time, they aren't tied to a specific type of equipment or material, which in the future does not limit the range of the company and its field of activity. The main colors of the brand were orange, black and white. In the corporate style, we created the semantics of the logo, guided by the principles of graphic and minimalism. The result is an original modern identity that reflects the company's position in the market and its key values.

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