A large producer and seller of natural plant extracts turned to us to create their own brand.The task was to create a brand from the very beginning including the company name and corporate identity.
Our logic was consistent. Plants breathe, grow, multiply - so they're alive. Traditionally it is believed that all alive things have a soul. In other words a plant extract containing a concentrate of natural benefits is the light soul of the plant. We decided to call it - SOUL.
The main visual element of the new identity is a slim golden ellipse symbolizing a nimbus an attribute of holiness. In our case the nimbus is a symbol of utility and purity. This laconic graphic element organically complements the name SOUL and radically differs from the standard solutions in the eco-product identity, both on the visual and ideological level. Another advantage of this solution is its adaptability. For example the image of the halo is very convenient in container branding - just apply a golden-yellow strip around the edge of the barrel and the supplier of plant ecstasy will no longer be confused with anyone!