Minskkhlebprom is the largest bakery enterprise in the Republic of Belarus.
The task was to redesign two types of packaging: dryers and dryers. It was necessary to develop a bright design that would allow the product to stand out on the shelf and attract the buyer's attention.
Our specialists carried out an audit of the sales outlets and also worked out in detail the existing solutions in this segment. As a result many requirements for the packaging of this type of product were formed, taking into account the peculiarities of placement on the shelves and the specificity of the packaging material.
The main visual design element was chosen directly for the product itself - the dryer. Its recognizable shape became not only a "window" of cutting but also gave the package a unique story solution. The colors are selected deliberately bright and active to enhance the effect of cartoon stories for each taste and aroma. And the form of breadcrumbs in this solution each time becomes the central element of the plot. This approach allows you to tell a whole story for each SKU.
The key visual element of the design is the cut-out window in the form of drying. A flag with a name allows the consumer to immediately understand the features of the product. Pattern from transparent forms based on the key flavor element is superimposed on juicy active colors of the package. Each SKU uses its unique bright color thus forming a recognizable brand zone on the shelf in the store.
We have successfully coped with the task - quite traditional and familiar products have received "new life" - they attract attention and look great on the shelf.