Oasis Beverages Group has been producing soft drinks, tea and beer since 2008. Activities are carried out in Ukraine, Germany, Belarus, Kazakhstan and Russia.
The task was to create packaging for a line of juices and nectars in packs of 0.75l. It was important to reflect 60% of the daily vitamin B6 content in beverages. This vitamin is responsible for good mood and strong immunity. The drink is intended for purposeful, active, athletic young people, for whom it is important to meet fashion trends, be mobile and not forget about health.
We managed to reflect the naturalness using photo illustrative food zone with the image of taste markers. Bright icons with the specified vitamin content attract attention at the bottom of the package. In the center of the front, a smiling logo in sunny tones is placed. We have created pleasant messages for customers. The "spilled" in italics on the sides of the package. Pleasant words cheer up and juice consumption "fixes" the result thanks to the content of useful vitamins. For the font solution we chose smooth lines and rounded forms which links the signatures with juice drops. The recognizable green color on the background became a reference to the famous brand of Oasis Beverages group of companies - "Juicy".
The result of the work was the appearance of compact bright packages of Sun Smile on the shelves of shops. Buyers liked the convenient format of drinks and clean, laconic design with pleasant bonuses in the form of wishes.