Acoola is a popular brand of fashionable clothes and accessories for children from 3 to 14 years old. The network of branded stores includes more than 200 points of sale in Russia and neighboring countries.
Our team needed to develop an advertising campaign for the new Acoola school clothing collection.
The choice of a school uniform is a real drama of fathers and children: practicality is important for adults, and fashion and style are important for schoolchildren. The Acoola brand takes into account the interests of both parties, offering something more than just clothes for the school year. In this form, the child feels like a real hero.
We showed children as school super-experts: the fastest, smartest, most creative... Each child has his own superpowers and ACOOLA clothes help everyone to reveal them. Vova is an expert in charm, so she prefers classics and jackets, and for Masha it is more important that the clothes are comfortable, because she spends all her free time on the sports ground ... Each of our school heroes is charisma and individuality itself, and together they are a real dream team that you want to join.
The advertising campaign started in August. The dream team appeared on Russian TV channels, billboards, city lights, digital and radio. As a result, the most ambitious sales targets were exceeded, and revenue growth amounted to 125% in a stable market.