Alfa-Bank is one of the most actively developing Belarusian banks, which constantly offers customers new innovative products. Now new businessmen face with difficulties when they start. And the bank found an easy start formula and created a package of services for those who are in business a little time.
Think up a name for the "business beginners" package and create an advertising campaign to promote both the new service package and the entire line for all business.
We learnt the entire list of advantages again and realized that most points were united - the prefix no-. Usually words with “no” indicate a lack of something... Who would think that in a new service package all these "lacks" would get a fundamentally different meaning.
When you take the first steps in business, every penny counts. You have to save everything, count and count again, and then recount. The new package of services from Alfa-Bank perfectly matches for such needs. There is no excess things. It consists entirely of all kinds of "NO". The consonance of words has become a creative idea of communication.
We started the ads campaign with a loud and provocative statement: "We got into NO!" What "NO" are we talking about, it becomes clear quite quickly: no subscription fee, no limited electronic payments, no blocks. The name of the tariff plan is "No problem start". It’s logically!
The campaign developed on all the necessary channels: digital, radio, OOH, etc. Passing "NO" to your business!