AIDA Pioneer

branding

creative

The calendar for home appliance

ATLANT is one of the largest home appliance manufacturers in CIS.

For this project, we developed creative concept and calendar design, had the photo shooting.

We had a difficult task: to demonstrate everyday life of a young family surrounded by ATLANT appliances and at the same time to keep in touch with a branded robot.

The solution for the product photo shooting was to show how the ATLANT robot sees the world. Each of the 12 stories is what the robot captured, watching the everyday life of an ordinary family. Android vision features complement reality with the infographic elements created on the base of the real capabilities of ATLANT technology. That way, we were able to combine the bright emotions of the family, strict concise design and ultra-modern functionality of the ATLANT appliances. The photos were used in ad materials (trade, print, indoor, etc.) in 2017. We also adapted the concept of the photo shooting to the corporate calendar "Atlant" for 2017.

The tagline "Appliances of the present. Technologies of the future" states that the future is already here. It came quietly and now it’s available to everyone. ATLANT appliances confirm this.

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