Av.by is one of the largest car advertising sites in Belarus. Autoclassifide has been pleasing viewers with vivid images of their advertising campaigns for several years. These images are remembered after the first viewing. The agency had an important mission - to save this trend.
Agency task: develope an image campaign – simple and understandable, but clinging and noticeable. To be bright, sticky, positive and "in the head for a long time, and in the heart forever." And we came back to surprise you!
The key message of communication is “your car here”.
Let's go! Belarus. Summer. The heat. Av.by. Looking for something super-unexpected, not quite typical, but familiar enough. What's better than coconuts? Right, just singing coconuts. And everything turned out perfectly: the legendary track and the brilliant game of “the magnificent three”.
We chose musical theme "Haru Mambura" - one of the most famous songs of the generation of the 1990s and the calling card of the group “Nogu svelo!” For many fans, there is still a mystery, which means a text in an invented language and if some meaning is hidden there. We didn’t think for long and found this meaning - both yours, and mine, and all the cars on the av.by.
Starring coconuts! Behind the scenes - musician Ivan Vabishchevich, also known like “Dyadya Vanya”. The general mood is musically summer, so for lovers to sing the karaoke mode is configured, but we recommend listening carefully. The coconut campaign unfolded on all the necessary channels: digital, TV, radio, OOH, etc.