av.by is the biggest adds website for car sales in Belarus. For several years in a row we have been developing creative concepts for this client during cooperation with av.by brand is easily recognizable among a wide audience and completely rebuilt on competitors.

This time we faced the task of finding a solution that would clearly reflect the leadership position of the company would attract maximum attention would be bright and non-standard. It was also important that the campaign should be clear to both sellers and buyers of cars.

The key message of communication is: "Even those who don’t need a car knows". After all the leader is the one whom everyone knows. And even more.

The key element of communication became video. Choosing from those who do not need a car and who will tell about it we stopped at a simple river carp. He doesn't drive but even he knows that you should look for a car on av.by. He quietly informs us about it in a human voice and then leaves the frame.

The main role was played by a real live carp. It was voiced by one of the most famous Russian dubbing actors - Peter Glanz, whose voice is spoken by the characters of many cult films.

The idea develops in a full-fledged advertising campaign, including such channels as digital, outdoor advertising, radio, TV, etc..
Read more
Services provided by the project
Other creative works
Contact our development director
Kapitanova Ylija

Kapitanova Ylija

Commercial Director

room 1, office 13, 4th floor, 7g Kozlova lane, Minsk, Republic of Belarus 220037

220037 Minsk,

Republic of Belarus