Conte Lingerie - a young brand of women's underwear from the famous Belarusian manufacturer Conte. When creating lingerie the company focuses on the classic models and the main emphasis is on the selection of materials and careful study of designs. It guarantees functionality and a convenient landing in any sizes and models.
Lingerie for every day should not pay attention to itself. Put on and forgot - perfect. Conte underwear is so comfortable that it doesn't remind of itself during the day. With it you can feel confident, calm and truly be yourself. Therefore in the ad campaign the emphasis was placed on the feeling and condition of the girl herself. The idea was also reflected in the tagline: "It is convenient to be yourself.
We also spoke about the importance of choosing the right lingerie in a series of articles by invited celebrities and specialists. The guests told about three components of comfort when choosing women's underwear: physical, psychological and aesthetic in popular media.
A bright PR-event was the art-project "Traces", announced on the night of museums. We created sculptures of girls with stripes from lingerie. We managed to reflect the message: "A woman's body is perfect and beautiful. The lingerie stripes on it are like vandal marks on works of art". Each visitor of the exhibition recognized herself in the installation. The project had a positive effect on social networks.