The campaign was created and implemented for the «Target99» initiative supported by the Secondary Material Resources Operator.
Since in the first ad campaign we said that separate waste collection was the concern of everyone we decided to focus on another problem in 2018.
The problem. Many Belarusians have the idea that separate garbage collection is senseless activity. In any case one garbage truck will come, load waste from different containers, mix it and take it to the dump. Actually there are cases where garbage is taken out not by different trucks but by one. But it’s important to know that the garbage collected this way isn't taken to dump but to marshalling yards where it’s finally separated and sent for recycling.
The solution. To dispel the myth of one garbage truck and to explain a separate garbage collection algorithm we involved again the team of "professional garbage collectors", in combination folk stars - raccoons. This time the fluffy helpers got behind the wheel of the garbage truck and went to collect garbage for recycling to the cheerful music.
Sticker pack. We created sticker pack with raccoons for the Telegram messenger to support the Target99 social initiative.