Eurotorginvestbank is one of the most dynamically developing banks in Belarus.
Task: to develop creative concept for a series of posters to promote the bank's credit line.
Solution: most people don't trust banks and try to avoid their services in every possible way, thus limiting their own possibilities. This particular message formed the basis of our creative decision. In the series of visuals, we have shown different unusual situations in which the main characters try to do anything on their own and rely only on themselves. Knitted refrigerator, wooden smartphone, as well as comical life sketches were depicted realistically on the posters in order to surprise and attract the attention of the audience in a good way.
Key message: credit from EuroTorginvestbank is simple and reliable way to make life better. The stories are supported by the general tagline of the ad campaign: "Live wisely!"
The technical implementation of the project was quite complicated, as it involved the combination of photographs of models and developed 3D interiors and objects.
The created series of images was adapted to a number of media: outdoor ads, printed ad materials, indoor decoration of bank branches, banners on the Internet, the bank's website and others.
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Republic of Belarus