InSync is a mobile bank from Alfa-Bank and one of the best applications in the market in its category: fast, convenient, user friendly, with support for 24\7.
We had to develop an advertising campaign that would tell about the unique offer of Alfa-Bank - InSync became available to customers of absolutely any bank.
We are used to using mobile banking applications to solve everyday financial issues. One "but": we are always limited to the application of the bank in which the account is opened. Great if this app is convenient. And if not, then we simply have no opportunity to try something else.
Here Alfa-Bank has done the impossible: opened access to InSync for customers of other banks so that they can test the convenience of the application.
Agree, taking care of non-clients of the bank as their clients is really cool. This thought has become a key message in communication.
The most "non-client" campaign developed in three stages. We began to intrigue the audience in outdoor advertising with the image message "We and the non-client is a client." They continued with an unusual call to become a non-client of Alfa Bank. And they ended with a logical conclusion: in the InSync and non-client is a client!
A video was launched in digital, the visual solution of which is based on the mechanics of the cult game “Arcanoid”. In our version, the smartphone with the application on the screen becomes the platform from which the ball bounces and breaks the particle "NOT." In a gaming manner, we managed to turn a non-client into a client.
Communication was supplemented by interactive banners with scratch-effect (scratch banner), which addressed non-customers of Alfa-Bank. Having erased the scratch layer, non-customers of Alfa Bank saw the message: "Try the InSync - and you will want to become a client of Alfa Bank."
We turned out a bright, bold and 100% client-oriented campaign, as well as Alfa-Bank itself. As part of the campaign, a creative concept was developed, including key visuals, a video, interactive banners.