AIDA Pioneer

branding

creative

Ad campaign for kvass

"Lidskiy Kvass" is natural fermented kvass produced by JSC "Lidskoe Beer". For many years, it has been the leader in the category.

The successful cooperation with this brand began in 2007 when brand positioning and brand platform were developed, as well as the communication strategy, in which ad campaigns were held every year (watch all the "Lidskiy Kvass" videos here).

In 2015, "Lidskiy Kvass" entered with a new label and in a new 0,5 liters bottle. The signature taste and the quality of the real fermented kvass remained unchanged. The task was to remain in the territory of love and bright emotions, as well as to demonstrate the ability of the product to quench the thirst well.

The creative solution allows us to look at the world through the eyes of a young loving couple. The viewer spends a whole day full of happiness, love and carefree fun with them. A sip of the traditional dark "Lidskiy kvass" in a new package helps to quench the thirst for life and bright impressions.

“Lidskiy kvass” is your favorite kvass! A sip of fresh emotions.

The following communication channels were used within the ad campaign: TV, Outdoor, POSm, Internet.

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