Seasonal kind of "Lidskiy kvass" with natural birch juice from JSC "Lidskoye Beer". TA - 18-35 y.o., healthy food and healthy products followers.
Naming, label design, POS-materials for points of sale and ad materials were developed within the project. Also we produced the video with the original track “Feel good”.
Our task in communication was to emphasize the usefulness, naturalness and refreshing properties of the product. Therefore the novelty was named "light". This naming was also reflected in the tagline: "for those who are easygoing!" “Birch motives” became the key image of the campaign. POS-materials emphasized the product's naturalness and captured the summer atmosphere.
Through the video we moved to the party on a sunny rooftop . The fun picnic among friends with delicious food and refreshing kvass captured the feeling of lightness and carelessness. A specially written track made the rhythm for fun and highlighted the summer mood.
The result of the work was a bright campaign that was welcomed by the consumer. This allowed us to create the demand on the product in the hot season.