"Lidsky Kvass" is a naturally fermented kvass, which is produced by JSC "Lidskoe Beer". For many years it has been the leader in its category.
Within the framework of the project we created the name and design of the label, a creative concept of the advertising campaign and advertising materials, carried out the production of the video.
We had the task to develop a concept for winter kvass, already a traditional seasonal offer of the brand. This time the product got a new taste of "honey and ginger".
At the first stage, we found a name for the product - "Gingerbread". The key image of the campaign was a festive Christmas gingerbread. A new bright label, dressy POS materials and posters at the points of sale formed a magical pre-New Year atmosphere and allowed the product to stand out on the shelf.
The game reel on TB and online is filled with the feel and taste of winter holidays. The touching love story unfolds in the setting of a modern urban bakery.
The following communication channels were used in the ad campaign: TV, POSm, Internet.