AIDA Pioneer

branding

creative

Kvass campaign

"Lidskiy Kvass" is natural fermented kvass produced by JSC "Lidskoe Beer". For many years, it has been the leader in the category.

The successful cooperation with this brand began in 2007 when brand positioning and brand platform were developed, as well as the communication strategy, in which ad campaigns were held every year (watch all the "Lidskiy Kvass" videos here).

In 2015 the goal of the campaign was to surprise the consumer once again which means strengthening loyalty and holding a leading position in the market. The key message is "Lidskiy Kvass is Favorite Kvass". We decided to build communication on the famous hit "In a white dress" (" You know it's love!") by Lyapis Trubetskoy. The video shows a simple and romantic story.

We used the following communication channels in the ad campaign: TV, Outdoor, POSm, Internet.

Once again we succeeded: according to Nielsen's research, the indicators of brand loyalty and brand strength were reinforced in 2015, "Lidskiy Kvass" was a confident sales leader in its category.

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