"Morozprodukt" built a separate plant and refused to use in the dumplings of by-products and other low-grade ingredients to produce "Maryino" dumplings. It is safe to say that "Maryino" has no GMO. Nothing extra - just what you would put in the dumplings as if you made them at home.
The idea of "made only from what you have in the kitchen" became BIG Idea to the campaign. That's how we've come to realize that quick-cooked food can be completely natural and delicious like home cooking.
In a series of short videos the carefree cooking of dumplings at home is interrupted by the arrival of an unwelcome guest. A neighbor - a caricature character from the past - asks for something that shouldn't exactly be in a natural food. The owners don’t have these ingredients because "Maryino" has only meat dough and seasoning.
Rollers removed as realistic and warm as possible to convey the atmosphere of home comfort and a note of comedy in general for all the movies image of the "neighbor" gives a reference to the good family TV series.
In the role of a key visualization was chosen a laconic solution that supports the overall concept and conveys the main characteristics of the product: the self-sufficiency of the dish, ease of cooking and honest natural composition. A large bright pack of appetizing dumplings on a light blue background immediately catches the eye in the winter-spring urban gray and the text is easy to read and leaves no room for doubt: really nothing extra!