Our task was to develop the design and comprehensive ad campaign for the Mastercard FUN Platinum from BPS-Sberbank’s premium card. This product is really unique so we needed a fresh and non-standard solution. It was necessary to inform that FUN Platinum is a card with mOre opportunities for clients and what can get and how to change the world around them.
The BIG idea of communication: with FUN Platinum card clients look at shopping from a different way. They see more opportunities and conveniences to pay for goods, travel, hobby and shopping. Customers open up new opportunities with the right card. Tagline: Opening opportunities.
During development process the we have abandoned the classic horizontal map design. After all the card opens opportunities and thus changes the viewing angle. The new design fully emphasizes the premium quality status of the card and its vertical position confirms its uniqueness.
The card has been turned over, and with it the whole ad communication has been turned over by 90°. It quietly and creatively plays up the usual "horizonatality" of plastic cards and thus breaks the standards of optical perception and attract maximum attention. Outdoor advertising, Internet banners, publications in social media - everything has become vertical and the product is rebuilt on 100% from competitors.
We made an effective 360 campaign and performed of KPI in a bright and non-standard way by telling the consumer about Mastercard FUN Platinum.