Realt

New Year's gift to agency partners

     Realt is one of the largest classifieds and a professional real estate venue in Belarus. Here you can find: ads for the purchase, sale, lease of all types of real estate; real estate news and analysis; related services and services.

     The task of the new campaign is to increase knowledge of the site and work on creating a clear association: if it comes to real estate, you need to go to Realt.

     From the point of view of socio-demographic indicators, the audience is as different as possible, but united by "apartment" insights. In past campaigns, the focus was on owners who need to sell the apartment. The new Realt advertising campaign turns to the other side - buyers who are in search of housing.

     People are used to placing offers for the sale of apartments and looking for them on huge advertising sites. Even though the latter have a wide range of categories: from clothing and home goods to cars and apartments. Well, it's time to remind them that Realt is a platform for ads only for apartments, houses and other real estate.

 

Decision

 

    We decided to create a strong association "real estate - Realt" in the audience with the help of hypnosis. Literally capture the attention of the audience and convey your simple message: you need to look for apartments on Realt.

     The hypnosis session was conducted according to the classical scheme: a monotonous voice of an announcer with a repeating phrase, a swinging pendulum with a characteristic tick-tuck, tick-tuck, tick-tuck... All together, gradually introduces the viewer into a hypnotic state, so strong that even the pattern on the wall begins to circle in tact.

     Monotonous broadcasting is unexpectedly interrupted by the main star of the video - the cuckoo, which has already been named Gabriella Garcia Realtes. It was made by hand, especially for hypnotic stopmotion animation. The whole film crew experienced the power of a sounding cuckoo hypnoview.

Gipnomessage was distributed on all main channels: OOH, TV, radio, TikTok, digital (olv, social networks, etc.). Moreover, sticky tracks were recorded for the radio and TikTok, which, one can be sure, will stick in the heads of listeners for a long time. In general, they did everything to make apartments searched for on Realt.


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Kapitanova Ylija

Kapitanova Ylija

Commercial Director

room 1, office 13, 4th floor, 7g Kozlova lane, Minsk, Republic of Belarus 220037

220037 Minsk,

Republic of Belarus


Kapitanova Yulia

Kapitanova Yulia

Commercial Director

20 Berezhkovskaya naberezhnaya, building 10, 2 floor, location 1, room 1, Moscow, 121059, Russia