av.by is one of the bigest auto ads websites in Belarus.
GOAL AND TASKS
To make an advertising campaign that won’t leave anyone indifferent and will strengthen the brand’s position in the market.
One of the main av.by's USP is the volume and quality of the database. They say that via av.by you can sell or buy a car quicker than on similar resources. The basis of the concept was USP: Faster or rather quick sale and purchase of cars. We create a bright and very emotional image of a blinker man. He appears lightning-fast and helps the website visitor to solve their car issue. Short videos shows the main message: “if you want to quickly sell/buy a car, you need to go to av.by”. The tagline “av.by – Quick! Car! Sale!” supported the creative concept.