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Social campaign against domestic violence

"Bedroom without violence" is the final stage of the large-scale information campaign "House without violence" held by UNFPA (United Nations Population Fund) in Belarus.

The "House without violence" campaign consists of three stages. The first stage, "Kitchen without violence", involving Julia Vysotskaya supported the work of a national hotline for victims of domestic violence.

The second stage of the campaign, "Nursery without Violence", was aimed at preventing violence against children and promoting a specialized web page. We chose The Mirnykh family as the faces of the campaign. The Olympic champion in tennis Max Mirny is an absolute authority for children and youth as well as a family man, good husband and happy father of four children. The right family values and the connection of generations were shown in the video on the example of Maxim's relationship with his father, Nikolai Mirny. Since childhood, he has believed in his son and always supported him on the hard way to success.

The third stage entitled "Dormitory without Violence" was aimed at raising public awareness about domestic violence, at promoting behavior and attitude change towards spouse/partner from aggressive to non-violent, at offering alternative ways of behavior.

The basic idea of the third campaign was the principle "from private to the general". On the example of one famous happy marriage we wanted to show happy family relationships based on respect and equality. We chose the Kalyuzhny family as the faces of the campaign. Alexei is an Honored Master of Sports, the captain of Belarusian ice hockey team, a well-known and respected person. He is an absolute authority among the men's audience. Alexei Kalyuzhny achieved his outstanding sports results thanks in large part to the support of his family: his wife, daughter and son. Three main components of his happy marriage became the tagline: "Respect. Equal rights. Love."

Within the project we chose the heroes, developed logos and video scripts, made the photo shooting and produced the videos for both stages of the campaign.

You can see other our projects for UNICEF here.

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