"Taxi Friday" is a modern city taxi service with high standards of service. The mission of "Taxi Friday" is to make the first taxi in Belarus "with a human face" a taxi for people.
"Taxi Friday" launched a campaign - "20% discount in the rain" in October. We used non-standard media placement and ... the rain itself to tell about it. We put the "Taxi Friday" logo and information about the campaign on the windows of Minsk cafes and restaurants which could be seen only in the rain, using a special water repellent coating.
As a result during the campaign the number of "Taxi Friday" calls in the rain increased by 30%. Such statistics remained in place even after the end of the campaign. The project was noticed not only by the citizens but also by the Belarusian media. Information Internet portals and city websites wrote about it. And the main thing is that passengers remembered a simple formula for a long time: "It's raining - call "Taxi Friday".