Texas Chicken is a fast food restaurant operating in many parts of the world including Belarus.
During the year of cooperation we conducted several ad campaigns, promotions and promo activities. Thanks to the work carried out we have increased the attendance of the restaurant chain and activity in social networks of the company. It was decided to end the year with an ad game with maximum involvement of the target audience.
The brand's usual image component was chosen for promotion. We kept a friendly tone and a humorous component of communication. We have also not forgotten that the restaurant is from America so we continued the Texas story.
We introduced the sheriff who visited the city. The face of legal quality Texas Chicken was showman Vadim Galygin. We created a series of humorous videos and radio spots. The sheriff offered to visit one of four fast-food restaurants and rip off a bank with the main prize of 10,000 rubles. The photo of the main character appeared on boards and banners.
The prizes were drawn every week always in different Texas Chicken restaurants. Visitors became participants of the event, took part in competitions and received delicious gifts from the brand. At the same time there was an online broadcast of what was happening on Instagram. The final draw of 10 000 rubles found the winner in the last week of the draw. Coverage of digital support, tempting prizes and the use of media personality allowed increasing attendance in all Texas Chicken restaurants.
The result was an increase in social networking activity and the number of visitors to the Texas Chicken restaurant.