Vegas is a recognizable brand of international importance, well known to customers from the CIS countries and connoisseurs of comfortable holidays in Eastern and Central Europe.
Our task was to tell existing and potential customers that the company "Vegas" offers not only mattresses but also a full set of furniture and accessories for bedrooms and children's rooms.
The idea that you can always tell by the person whether he or she has slept well or not pushed us to the decision. And most people justify their lack of sleep by the fact that they are "owls", not "larks. And what if it is not the hour to get out of bed, but the bed on which to sleep? We came up with a character in which every sleeper would find himself. And we backed it up with a message: "May the morning be good!"
We created an illustration of a sleepy owl. It's distraught, trying to cheer up a cup of coffee but far from a true awakening. The painted character reflects the image of a man who hasn't bought Vegas products yet and doesn't know that morning is good. Visual caused passers-by to smile and encourage them to think about their morning and the quality of their sleep.
The campaign was well received by the public and the character was remembered by the citizens.