YASNA CINEMA

Watch! Ads campaign for “Yasna cinema”

Product

YASNA is Beltelecom's flagship product. There are convenient service packages that include telephony, ZALA television, high-speed Internet. 2 new products appeared in the YASNA line this year: YASNA Cinema and YASNA Cinema +. The specialty of the packages is access to online cinemas ivi, megogo and more.tv.

Agency task

Create ads campaign that tells about the new YASNA film packages and motivates the audience to connect to them.

Big idea

There are a lot of films and TV shows in the packages of YASNA Cinema. Everyone will find something to watch. And not only a person: YASNA Cinema will watch your SOCKS. After all, for a movie marathon, you will get as comfortable as possible by stretching your legs towards the screen. The main thing, remember: if the socks are punished, watch YASNA Cinema on a smartphone or tablet - so they will not see anything!

Our funny campaign with lively socks unfolded online and offline: we "put into socks” TV and radio, billboards of the country, Beltelecom service centers and, of course, the Internet. Everyone should watch a new campaign for YASNA Cinema.

Out team developed and implemented a creative idea, including video and radio, key visual, Internet banners and food flyers.

 

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Contact our development director
Nina Lovchaya

Nina Lovchaya

New Business Director

room 1, office 13, 4th floor, 7g Kozlova lane, Minsk, Republic of Belarus 220037

220037 Minsk,

Republic of Belarus


Nina Lovchaya

Nina Lovchaya

New Business Director

20 Berezhkovskaya naberezhnaya, building 10, 2 floor, location 1, room 1, Moscow, 121059, Russia