Babruyski Brovar is a company that can boast international experience and a wide range of brands. Among them is Zlaty Bazant, a popular Slovak beer
known in many countries for over 35 years.
GOAL AND TASKS
To make the audience think that Zlaty Bazant is a popular democratic beer for active citizens which is brewed according to a traditional recipe using natural ingredients.
We created a comprehensive communication under the tagline “Follow the taste”, which can easily adapt to different media channels. Zlaty Bazant aptly combines long-standing traditions and the spirit of modern Europe, urban dynamics and quiet evenings, an affordable price and a recognizable taste. That is what we reflected in the visual, placing a bottle of beer against the background of an evening street with a bar with illuminated windows, where, probably, the music and conversations of customers can be heard. Like photos in the “Follow me” style, Zlaty Bazant calls to follow it, and the tagline “Follow the taste” invites you to trust your desires and to spend the evening in the company of friends over your favorite beer mug. In a series of short videos, we remade the well-known Russian mnemonic rule “Every hunter wants to know where the pheasant sits” in a beer style (“Every hunter wants to know where Zlaty Bazant is”). (*As an English equivalent of the remake of the same mnemonic rule can be suggested the following: “Richard Of York Gave Battle In Vain”). So Zlaty Bazant turned into a quarry for true lovers of good beer. The characters of the videos follow the path of taste and get to the place of rest and the desired bottle of Zlaty Bazant. The life of the main characters and their way to evening adventures is shown through a rapid change of shots. The “quick editing” style allowed us to keep the desired pace and convey the presence of a person without showing the characters on the screen. The video shows the plans of a modern European city without reference to specific places. Babruyski Brovar is a company that can boast international experience and a wide range of brands. Among them is Zlaty Bazant, a popular Slovak beer known in many countries for over 35 years.